Defy Envy

Embrace positivity

What is the Evil Eye?

The Evil Eye is a Superstition that has been a part of this world since 3,300 BCE. Its purpose is to protect you from the Malevolent Gaze, or the gaze of someone’s envy that could bring harm to another’s good fortune. It has been a part of tradition for Greeks, Romans, Egyptians, and more, but is most commonly seen through the Ottomans, which is modern day Turkey.

What does our shop stand by?

Our store was created in the hopes of bringing cultures together. The evil eye concept is not  well known in America, and we hope not only to make this tradition present, but also inspire exploration to learn about the world around us. Wearing or having anything with the evil eye on it not only reflects negative energy, but shows that your mind is open to different ideas across the globe.